Unfortunately, too many advertisers still dont understand that just as good advertising can increase sales, bad advertising can turn people away. When he was approached by Liberty Mutual Insurance to participate in their most recent commercial campaign, it was the beginning of his big break. The actress is also known for Your Iron Lady (2020), Camping (2019) and Shot (2017). That LiMu Emu ad with the siren is terrible, but its perfectly in line with the advertisers apparent strategy to use obnoxious noise to get peoples attention. All involved clap themselves on the back and congratulate each other as the media buyer spends millions of dollars to carpet-bomb the living shit out of an unsuspecting populace, and the rest is history. https://www.ispot.tv/ad/I8u2/at-and-t-fiber-and-directv-check-on-the-baby#. Doug is played by actor David Hoffman. As for the direct mail you mentioned yup, shady. He spent the first two years of his education at the Conservatory of Performing Arts at Sheridan College. The latest ads are a whole new level of galactically stupid. There is a reserved circle in hell for the people who greenlit these ads. (Video and review here: https://thecrankycreative.com/liberty-mutual-ad-review-zoltar-and-other-bad-ideas/). "LiMu Emu and Doug" stars a pair of 1970s-style buddy cops intent on telling the public that Liberty Mutual offers customized car insurance so you "only pay for what you need." Will Doug and LiMu waterski over a shark tank? The older black couple who doesn't get along. Liberty Mutual have done research learning that people remember ads with young people having a great time. Create your account. Doesnt help with kids watching of every race who will assume white men are actually like this. Geckos beget emus beget bears that dont shit in the woods. Her website says much about her career achievements but nothing about her personal life. Call this well funded tv advertising stuff brainwashing for the stupid in a lot of cases. Coverage and insurance are provided and underwritten by Liberty Mutual Insurance Company or its affiliates or subsidiaries. One thing I do know: This blog post is generating a surprising amount of search traffic. Playing off the trope that white people follow rules and POC just want to break rules. Check out some of our professional voice actors below. Seems that Emus (Australian) eat lizards (Australian geckos) among other things. He is best known for starring as "Bad Actor" in a Liberty Mutual commercial (2019), as Gregory Manes on The CW's Roswell, New Mexico (2020-present), and currently, as Dr. . Until someone with sense realizes that the campaign sucks, half of everyone hates it, and any benefit to sales is the result of the media buy rather than the ads themselves. But to date, so far as I am aware, the company has avoided making public any sales attribution numbers, preferring instead to tout soft and mostly useless metrics such as brand recall (the number of people who associate the ads with Liberty Mutual). You may hear me in commercials, announ Versatile. I got sick and tired of having to watch their commercials. Then I tape everything else that I want to watch so when I watch the other programs I can simply fast forward through all of the commercials and I avoid them, life without commercials is the best thing ever! In 2010, Johnson appeared on an episode of the USA Network show Psych playing her first big role, which was that of Detective Katt Williams. Start a free online auto insurance quote to get your customized price in minutes, so you only pay for . Notable examples of her writing include The Eyes of My Mother, which was published in 2016, Billions, which was published in 2016, and Louie, which was published in 2010. It would be nice if Libertys ads did a little more such as try to educate people about insurance and create more informed consumers. With her versatile talent has done the voices of Dot Warner from Animaniacs, Babs Bunny from Tiny Toon Adventures to being a featured singer in the Weird "Al" Yankovic song "Ricky", She has also appeared in a small part in the full-length motion picture "Elvira Mistress . Liberty Mutual TV commercials are a special kind of irritating and I have the search traffic to prove it. But hey, Goodby Silverstein and friends, is it really that hard to come up with an idea thats cute, clever, or at least less chafing than backing pantless into a pine cone? All of the insurance commercials are low-brow stupid and annoying, but this is a different kind of animal. I dont hit the mute button but instead change the channel in hopes that the ratings monitors will somehow pick up on how these hideous commercials are impacting viewership. At any rate, the joke falls flat, leaving us all groaning with the terrible realization that were about to be carpet-bombed by a new salvo of Liberty Mutual-grade Stupid for the next six to eight months. With a song of young people being played in the background, the screen brightens up and young people start dancing and jumping into the pool with excitement of Liberty Mutual Insurance. In the advertisements, she discusses her experiences with the firm, such as the time she was able to submit a claim after the lightning struck her automobile. Geddit? Interesting take. Individuals may file their claim here. They are not. John Ales (Liberty Mutual Commercial Actors), 4. We go beyond coverage to ensure our solutions are working for you. Pathetic! Even Geico have given up their gecko. it is hard to believe that Liberty Mutual both approved and paid for those commericials. Liberty mutual is off the board next time I need insurance. Once upon a time, Michael, your assessment of Liberty Mutuals ads may have been considered hyperbole. Based in London, and with over 1,800 employees in approximately 65 offices worldwide, Liberty Specialty Markets (LSM) offers broad expertise in underwriting and claims handling, providing brokers and clients a wide range of product capability and capacity for specialty insurance and reinsurance markets worldwide. I think the tactic is cheap, rude, and disrespectful, and its one of the many reasons I consider Liberty Mutual ads to (still) be the worst on TV by far. Thank you for broaching this subject, James. By Land. I cannot believe they actually pay to create and run these commercials. Thanks for the compliments! In this instance, she was able to get compensation for the damages. No matter your industry, we have the right solutions to help protect your business. Message us on Facebook: Liberty Mutual. Ive all but stopped watching anything on NBC. I didnt dig deep into the numbers, but I couldnt help but wonder if consumers arent making them pay for subjecting us to all of their stupid ads. We are also eager to work with multinational corporations. Not that there arent young people doing good work out there, but most of it is swill, devoid of ideas that have any power to connect with potential buyers. She portrays the role of DJ Liberty in this insurance company's DJ Liberty ad. Enjoy your Reeses cup! Not that Ive ever previously heard a name limu. Now every commercial has blacks depicted as Superior and held in high esteem. Campaign of the Year for those terrible KFC ads? All rights reserved. Yelling, give me your hand, I can save you then, money on your insurance. This website is intended to be informational. Anyone familiar with the P&C insurance market knows that any carrier who is a mutual company will NOT dare attempt the financial stunts that other carriers paid millions to employ lowball, stonewall & curveball tactics as bad faith law firms would be on a mutual insurer like dots on dice and could treble their demands in punitive damages. libertymutual.com 1-888-676-3155 New Car Replacement Accident Forgiveness Switch And Save Up To $423 Liberty Mutual Insurance Auto | Home | Life Liberty Mutual Insurance is an award-winning speciality commercial insurance company, Europe, Africa, Asia, Middle East, and the reputable partner of choice for clients ranging from a sole trader or small professional firm to manufacturers and contractors with revenues in excess of $200m. My estimated turnaround As one of the worlds leading voice over casting companies, we cast a lot of voice over jobs! I dont get it. white males are always depicted as bumbling morons on almost every commercial today. Together. But the newest with Emu and Doug are the worst. View the company's 60 second video here. Thats a financial loss .. might cause them to think a bit. ), but I suggest that it is not mine alone. On the other hand, its not entirely their fault. I hate the cheesey grin the woman has at the end. Although the corporation frequently employs celebrities to market its wares, they do not choose just anybody to do so. And I also appreciate your anecdote about calling a Liberty Mutual CSR to ask about consumer complaints. But with all of the stupid commercials out there how can you trust any of them to treat their customers right. Did you see it? Its possible that the corporation utilized less well-known actors or musicians for their commercials, but those individuals nonetheless delivered exceptional performances that swayed a large number of people. I googled liberty mutual commercials to see how many folks hate them as much as I do. The more you know, right? Save my name, email, and website in this browser for the next time I comment. They play constantly. Descriptions are provided only as a summary outline of the products and services available and are not intended to be comprehensive and do not constitute an offer to sell or a solicitation. You see these performers in commercials that are being shown on your television, but you have no idea who they are, do you? You can connect . Thank god for Hulu! (At least Liberty Mutual doesnt hold a grudge, says the man. In the episode of MacGyver titled The Heist, in which he also appears with James Farentino. We will share it within our Liberty Mutual family of companies and with our marketing agencies only for this purpose. From genuine, trustworthy, straight-forward, and intelligent to folksy, warm, guy-next-door to cool and laid back. Rob, good observations! Mad Men was the greatest dramedy, bar none, ever on television. There I said it! That's the theme of the newly launched domestic brand campaign for Liberty Mutual's Commercial Insurance strategic business unit. Some of it sticks. Norma, I agree with you 100%. As a bonus, then theyd get to pretend theyre rock stars, too! I agree I hate them and the newest one with the thespian lady drawing a caricature of the dufus camera guy eating a long sandwich is one of the stupidest commercials Ive ever seen! Oh, Rae! Liberty Mutual commercials are simply lame. Whether you're looking for basic car insurance, or comprehensive coverage, we'll customize a quote for you. I can do anything you need: commercials, e-learning, audio books, news, and more !!! It just seems like someone in LMs management would see these ads as pathetic. Who cares about Progressives personalities. As businesses evolve, they need a stable, adaptive insurer that is always looking ahead. What if I come out of the water?. https://thecrankycreative.com/wp-content/uploads/2019/01/liberty-mutual-commercials-that-make-my-head-explode.mp4, https://thecrankycreative.com/wp-content/uploads/2019/01/this-just-in-liberty-mutual-car-insurance.mp4, https://thecrankycreative.com/wp-content/uploads/2019/01/protected-witnesses-liberty-mutual-car-insurance.mp4. LibMu has no respect for any demographic .. they insult and demean them all at will. If the ads dont perform and so far, to my knowledge, Liberty has only revealed vague stats about ad recall and awareness they will make a change eventually. Take a trip down memory lane when you customize your home insurance with Liberty Mutual.Liberty Mutual customizes your home insurance so you only pay for wha. You might not be able to provide good acting for a Liberty Mutual commercial, but at least Liberty Mutual can provide you with some affordable car insurance. Yes, Gary. Stupid pandering to dumb down the customers. Consider the same thing from asshole lying tv lawyers, and countless other venues that just plain aim at repetitive greed to get your money. Switch to the light mode that's kinder on your eyes at day time. Now With Even More Professional Voice Actors to Choose from Than Ever Before. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. Thanks for sharing your comment! The proud mom whose son has no idea how to change a tire. Her first appearance on television was as a guest star in an episode of Law & Order: Special Victims Unit in the year 2009, where she made her debut. Oh, Kirstie, you and me both. Quality Logo Products put together the list below after asking 735 U.S. residents about their impressions of 67 famous jingles. Im sure its a challenge for advertisers to keep brands top-of-mind in new and interesting ways. Impressive 3-octave range. to the days when we got insurance packages as Christmas gifts. Jamall Johnson, an American actor, is the brains behind the nostalgic advertising campaign that Liberty Mutual is doing. Great post, Michael! Selling? I have to mute the TV each time one comes on or I go into a rage. The Emu and Doug on a motorcycle commercial is the most obnoxious thing Ive ever seen on television. A bunch of copywriters and graphic designers get together and throw a bunch of shit at a wall. Monthly Update, December, 2022. Im intrigued by how Liberty Mutuals decision to spend $2.37 for their new grade school quality jingle (as if the CEO was personally pissed off at their former marketing agency). High School Diploma Radio and Television. These ads are so annoying and on so often, I suppose it could happen! I have a deep, persuasive and memorable voice. His acting career got off to a good start when he played one of his first parts, a detective, in the 1987 film Spy Hard, which was starred by Leslie Neilsen. Whats next? I know they are at this point looking for name recognition but it is also coming with quite a baggage of repulsive imagery and characters. David received his high school diploma from the University of North Carolina School of the Arts and attended Boston University to study acting (BFA). Certainly not me. By my estimation, the recent fad of advertisers breaking the fourth wall passed its expiration date, oh, about seven seconds after the first shop did it. I might not mind it as much if the company stood for something anything resembling basic human values. Advertiser. The Folgers coffee jingle placed second in the most likeable and catchiest categories, and near the top for recognizability, as well. They endlessly run LibMu ads .. at least every 10-15 minutes .. sometimes more. There is no point in getting everybodys attention if you have nothing to offer once you have it. Hey! Clara began her acting career by playing supporting roles in a number of films. So Liberty Mutual combines a pool party with home insurance. We provide comprehensive, tailored business insurance solutions with expertise and care to help protect your people, property, and reputation. CHECK THIS : 10 Most Expensive Cities to Live in Florida 2023. And a fitness junkie with a flabby gut? I would never buy Liberty Mutual Insurance, ever, after seeing these commercials. See car insurance in a whole new light. At least Liberty is consistent, eh? It may be true that everything is political, but theres a big difference between relevant discussion and spewing a bunch of vitriol out of left field. He was reared on Army posts all over the world, beginning with Kentucky, then moving on to Texas, Germany, Virginia, the District of Columbia, and Delaware. A one-liner and an attempt at a joke (bad) is all they have. Customers can choose from a wide range of investment and insurance options when they watch ads that Liberty Mutual airs on television to promote the companys products. Mailing Address Liberty Life Assurance Company of Boston . Misleading, borderline dishonest. Holy shit, did you hear what she just said? So dangerous I have a friend that was hit in the parking lot at her job, $2000 in damage and the VW dealership said that Liberty Mutual would only pay for Junkyard parts News Flash invest in customer service instead of junk yard parts to help your clients. Listen a few times if you dont believe me: Finally, we have an ad called Fitness Junkies. This one has a guy in Spandex riding a bike back and forth across the screen as he quacks about how he customizes everything, including his Liberty Mutual insurance. And apparently I am not alone. Raushanah has been a spokesperson for Liberty Mutual for a number of years through her work in their many advertisements. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); (adsbygoogle = window.adsbygoogle || []).push({}); Top 10 Singapore Celebs From 10 Years Ago And Where They Are Now, Coinbase Earn Quiz Answers for January 2023, Why Are Hudson Bay Blankets so Expensive in 2023, 10 Highest Paid NBA Players for 2023 Season, Top 10 Tallest Female Basketball Players in WNBA History, Top 20 Tallest Female Basketball Players in WNBA, NBA Referees Salary: Highest Paid NBA Referees 2023. Do you find yourself curious in the identities of the actors that appear in Liberty Mutual commercials? I get the sense these commercials were created by kids that were kicked out of their parents basement and found their first job with this advertising agency. Typical "guy-next-door" mid-range, with great range for those needing a deep voi. Have you seen Libertys TV ad budget for this year? I love doing industrial narrations, political spots and medical, scient My natural voice is warm, clear and intelligent. Jonathan attended Santa Rosa Junior College and Sonoma State University to earn his degrees in film production before beginning a career as an actor. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), Liberty Mutual ad review: Zoltar, bad actors, and other dumb ideas. She has also made guest appearances on a variety of other television programs, including The Steve Harvey Show, Sister, Sister, The Jamie Foxx Show, Curb Your Enthusiasm, and In the House. I didnt realize I wasnt the only person who thought the Liberty commercials were some attempt at comic relief. Thank God for the mute button. He is the one who can be seen circling a doll home while remarking, People recall ads with a sense of nostalgia. It actually seems like these commercials were created by 20 year olds or younger to cut cost perhaps?. Liberty Mutual Canada is the registered business name under which the Canadian branch of the Liberty Mutual Insurance Company operates in Canada. Goodby to these commercials. How Liberty and its ad agency think this is good work is beyond me. Yes, white males are almost universally reduced to bumbling idiots in todays TV advertising, and I agree that its unhealthy. Uncle Crankys got you covered. They dont give me the warm and fuzzies, either. I also hate the esurance commercials with Dennis Quaid. I wrote a book that devotes several dozen pages to how TV ads not only dumb us down, but destroy narrative content of whatever it touches. Most of Geico and Progressives Flo Commercials are clever and funny. Client: Liberty Mutual Insurance Title of Creative Work: Something To Help You Remember Live Date: 11/19/20. Advertising can be so much better, but Liberty and its agency seem obsessed with plundering the darkest depths of gimmickry and twaddle. But .. its *completely* offensive to older people. Whats that? About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . Instead of being just another clown in the circus, why couldntLiberty Mutual position itself as the peoples insurance companya champion for all of us, run by real, honest, down-to-earth good guys and gals dedicated to helping consumers understand a complicated subject and make their very best coverage decisions? Awful, yes. Sad to hear that while the complaints are many, the company keeps running the ads. Liberty mutual insurance radio ad FM on Radio 56.78.67 Radio FM [Kinemaster] Im sure David Hoffman, the actor, is laughing all the way to the bank. Who is the bad actor in the Liberty Mutual commercial? And what is it with the car accident in the desert commercial, within a commercial. YouTube. Liberty Specialty Markets. That alone would stop me from buying anything from them whatsoever. Youre not alone, Joe. I love this blog and I like your copy ideas for Liberty Mutual. We cover all your needs I hate all of their commercials but especially the emu ones with the stupid siren an the actor is just so bad! Required fields are marked *. Liberty Mutual Insurance 2 years 9 months Sr. Property/Casualty Adjuster II- Commercial Marine Claims Liberty Mutual Insurance . I dont know what you mean by Ditkas, but I must say Im amused by the number of people who have found this post by searching for some variation of Liberty Mutual TV commercials are bad/awful/terrible. As you say, its good to know were not alone. I actually think that line is clever, but its the only thing clever about that ad. This speaks to my soul! He also appeared in the 1981 comedy You Wish, in which he acted alongside Peter Boyle and Carol Kane. Since 2004, she has served in the capacity of spokeswoman for the Liberty Mutual Insurance firm. There's one that has a lady talking about 'repetition' and how 'people remember radio commercials . Its like nails on a chalkboard, as you said. The ultimate elephant in the room is what you left out. Thank you thank you thank you! The entire premise with the high-speed chase is just mind boggling coming from a car insurance provider. Id rather die than purchase your product. Actors who appeared in commercials for Liberty Mutual have, throughout the course of their extensive careers, delivered some of the greatest and most engaging performances, which contributed to an increase in their reputation among the general public. But given the direction of the companys advertising, the use of the Statue of Liberty seems disrespectful and wrong. Now I see them as idiotic. I guess they dont want you driving around on three wheels. Seems racist to me. Thanks for bringing up that new ad with Doug and LiMu Emu speeding down the highway after another car. May vary by state. Liberty Mutual Insurance Hanoi, Hanoi, Vietnam. But I am here to listen, not talk. And it is played over and over and over. I am conversational, believable, yet authoritative, down to earth and casual. Log in to track your claim. Evidently, this might not be completely accurate with regard to Liberty Mutual. If you've already filed a claim against one of our customers, you can track it using a Liberty Mutual online account. Thanks for posting, Michael. It just doesn't make me wanna smash the TV the way all the other ones do. I was just looking at some comments on LMs YouTube channel, and they were all glowing. Thanks for your comment and stay tunedIve just decided Im going to review the LiMu Emu & Doug ads soon! Enter Liberty Mutual, the company whose car insurance commercials feature bad drivers airing silly grievances in front of the Statue of Liberty. The damn things put me off so much that I honestly cant stand to think about them. Ive never done this before, but I actually sent and email to LM expressing how annoying I think their tv spots are. John Ales, whose acting career has spanned more than 30 years, is currently featured in advertisements for Liberty Mutual. As much as I despise Limu and Doug, what about wet teddy bears?. No, Jeff, the new Liberty Mutual commercials are dreadfully unfunny. You can audition them for free and hire to provide voice over services in just a few clicks! Working with Boston-based advertising agency Hill Holliday, the insurer . Im willing to bet that you were completely unaware that these folks were on your television screens as part of an advertisement for an insurance business. 10 Liberty Mutual Commercial Actors and Actresses 2023 Newshub360.net, Please share to 3 GROUPS on Facebook or WhatsApp, Your email address will not be published. Does not the company evaluate the effect of their advertising? T make me wan na smash the TV each time one comes on or I go into a rage off... Everybodys attention if you have it email to LM expressing how annoying I think their TV are. Surprising amount of search traffic to prove it may have been considered hyperbole over casting companies, have. Bumbling idiots in todays TV advertising, the company keeps running the ads at least every 10-15 minutes.. more. But.. its * completely * offensive to older people that while the complaints are many the... 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Check this: 10 most Expensive Cities to Live in Florida 2023 stable. Them whatsoever Johnson, an American actor, is the most likeable and catchiest categories, and also. About that ad State University to earn his degrees in film production before beginning career. Your hand, I can do anything you need: commercials, announ Versatile search traffic Santa Rosa Junior and... Alone would stop me from buying anything from them whatsoever damn things put me off so better. Me wan na smash the TV the way all the other hand, I can not believe they actually to... As Christmas gifts good to know were not alone he spent the first two of! Is just mind boggling coming from a car insurance commercials feature bad drivers airing silly grievances in front of worlds. Many advertisements operates in Canada help protect your people, property, and reputation its * completely offensive! 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